I Love Robots
Looks like iRobot is about to start a large scale advertising campaign titled “I Love Robots” - good time to showcase their Roomba and Scooba before the Christmas frenzy hits.
From BusinessWire.com:
For the Roomba commercial, real owners were selected from thousands of iRobot customers who responded to a company survey. The nine Roomba owners featured in the ads speak candidly about how the vacuuming robot has helped them. The Roomba commercial began airing today on national cable in 30 and 60 second spots. Roomba cleans hardwood floors and carpets at the touch of a button, and more than 1.2 million Roomba Vacuuming Robots have been sold since its introduction three years ago.
In the ad for the Scooba Floor Washing Robot, people were recruited off the street to talk about how much they hate to mop. The individuals were then introduced to Scooba and shown a demonstration of the robot at work. The commercials capture people’s unscripted reactions to Scooba, which is the first floor washing robot for the home. The Scooba commercial will air on national cable on Nov. 3 in 60 second spots. Scooba, due out later this year in limited quantities from www.irobot.com, simultaneously preps, washes, scrubs and dries hard floors in a single pass, leaving clean floors behind it.
Hopefully I can (or anyone else?) scan these advertisements and upload them to the blog for your viewing pleasure.
